Color Enhances like no other! Its color brightening formulation adds essential moisture while providing a deep, rich lather that gently cleanses the hair and skin without removing natural skin oils. Aloe Vera (known for its anti-irritant and soothing properties) softens and hydrates the skin and hair. This powerful shampoo helps to remove stain and eliminate soiled areas. Purple Power enhances all colors, rinses easily and leaves the coat sleek, shiny and brilliant. By Horseman's Dream. 16 oz. bottle.