Natural Approach. earless & Extra Gentle, this exceptional shampoo is pH-balanced to give puppies the tender loving care their sensitive skin and coat deserve. Blended with a dash of baby-fresh cherry essence, this luxurious shampoo will leave your precious puppy looking and smelling better than ever before. Ingredients: Purified water, natural cleansers, gentle conditioning agent, aloe vera, methyl paraben, propyl paraben, cherry essence. All ingredients are natural, 100% biodegradable, and extra gentle on you and your pet. Instructions for Use: Shake well before using to ensure that natural ingredients are in suspension On a wet coat, lather your puppy thoroughly with a few good palm-fulls of Earthbath Totally Natural Puppy Shampoo. Remember to eliminate all escape routes well in advance (a tip once your pet is sudsy and wet, he or she is suddenly smarter and faster than you are). Rinse off Towel dry thoroughly with a big hug.